Archive for News’ Category

Malaysians trust business over government
Feb

20

2014

Malaysians trust business over government

by Vivian ChongConsumers trust is a main component and objective of marketers. How well a brand does in the market depends heavily on how the general public views the image and credibility of the brand – not to mention the reputation of the overall company.According to Edelman’s 2014 Trust Barometer, 80% of respondents in Malaysia trusted big businesses, while faith in the government dropped to 54%…

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Is a great creative born or bred?
Feb

20

2014

Is a great creative born or bred?

by Rezwana ManjurIt is always a struggle to find great creatives, and the path to the top for many a creative is usually a long daunting road.In an interview with Leo Burnett Worldwide’s Mark Tutssel, Marketing asked if it could be nurtured. No, is Tutssel’s take.“I think great creativity is something you either have or you don’t,” said Mark Tutssel, chief creative officer Leo Burnett Worldwide.In town for…

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Significant jump in business trust seen in Malaysia in 2014
Feb

17

2014

Significant jump in business trust seen in Malaysia in 2014

  A family push a cart to their car after buying groceries at a hypermarket in a shopping mall in Kuala Lumpur. — Picture by Saw Siow Feng PETALING JAYA, Feb 14 — Business in Malaysia saw a significant jump in trust with a nine-point rise to 72 per cent according to the 2014 Edelman Trust Barometer Annual Global Study.It said this is mainly due to strong…

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How Color Affects Buying Behavior
Feb

17

2014

How Color Affects Buying Behavior

  “What’s your favorite color” is often a question asked by friends, siblings, and significant others when birthdays and holidays come around. Why? Because whether we are conscious of it or not, we psychologically associate colors with certain characteristics that influence our shopping habits.Here’s an infographic by Quick Sprout with some interesting stats on color and buying behavior that are sure to make you think twice about your…

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How To Find a Job in Malaysia as a Foreigner
Feb

17

2014

How To Find a Job in Malaysia as a Foreigner

Petronas Towers in Kuala Lumpur, Malaysia (source: Fotopedia)Malaysia is a country located in Southeast Asia. The official language is Malaysian.Below is a selection of resources for searching for employment opportunities as a foreigner in Malaysia.General Job Search Engines and ClassifiedsWith the sites below, you can expect to get a 0.5 to 1.0% response rate (people who will respond back to you to whom you sent your…

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What can marketers learn from Flappy Bird?
Feb

16

2014

What can marketers learn from Flappy Bird?

by Oliver BayaniIt has garnered over 50 million downloads and reportedly pulled over $50,000 of ad revenues daily from its two-line banner. So the biggest question for everyone is who turns their back on the world’s most downloaded game in recent memory?Flappy Bird was a surprise smash hit in the competitive mobile phone game market, and even surprising was why its creator Dong Nguyen yanked it…

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Feb

14

2014

5 Tips to Maximize Your Retargeting Campaigns

By:Ben PlomionUsing data to retarget Internet users with more relevant ads is growing more popular. And why not? Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers.Now more marketers are jumping on the bandwagon before learning all of the ins and outs of retargeting. The result: a lot of easily correctable mistakes.Let’s take a look at five key…

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Lenovo, The next Samsung?
Feb

14

2014

Lenovo, The next Samsung?

Although China controls the world economy and is the world leader in exports, if I ask you to name a Chinese Company that is a big brand globally, I am sure it would keep you thinking. Not many would know that Lenovo is a Chinese Multinational with its products being sold in more than 160 countries. By the end of 2013, Lenovo had crossed HP,…

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Business in Malaysia to see significant jump in trust
Feb

14

2014

Business in Malaysia to see significant jump in trust

Raymond Siva          PETALING JAYA: Business in Malaysia is expected to see a significant jump in trust with a nine-point rise to 72 per cent this year, according to the 2014 Edelman Trust Barometer Annual Global Study.It said this is mainly due to strong trust in big businesses and publicly-traded companies, highlighting that a commitment to shareholder value and high standards of governance, are much valued by…

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Feb

12

2014

The Makings of a Great Startup Name: 6 Tips

  BY JOHN BRANDONA killer company name isn’t just about finding something that sounds right. Here are six things to keep in mind.What you call a new venture can very well turn out to be one of the most important decisions you will make in the early days of a company. The business name will dictate which Web domain you can register, your trademark, and how…

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